Tesco will offer deal to rival Carphone warehouse
After a few months of rumours circulating about a possible Tesco mobile broadband deal, the giant supermarket chain has finally made it official, stating that by March of 2010 there will be 100 mobile stores open ready to serve customers.
Tesco first started offering its customers mobile deals at the end of 2008, and at the push of CEO Lance Batchelor, is working on a line of mobile broadband deals that will challenge the pay as you go tariffs offered by Carphone Warehouse.
The company is also thinking outside of mobile phones, as it also announced this past June that they will soon offer netbooks and laptops with mobile broadband contracts as an incentive to customers to sign up.
Already with the new pay as you go mobile contracts Tesco has seen an increase in sales of over 71% during the month of September. Acting on this success, the company has teamed up with mobile broadband suppliers, so that they can offer more deals to the public including deals that begin at under ?20 for a pay as you go dongle.
At the moment, Tesco has 52 mobile phone shops with plans in the future that if all goes well with the 100 store launch, that all Tesco Extra Stores will be outfitted with mobile outlets.
