Project Canvas gets final BBC go-ahead
The BBC has finally been given permission to continue full steam ahead with Project Canvas after getting the nod from the BBC Trust.
Project Canvas is a joint venture to bring internet-video services to television that includes Carphone Warehouse, the BBC, Channel 4, BT, Five, and ITV. It has been officially under review since February of 2009.
The aim of the project is to offer on demand video to subscribers over broadband. Its largest opponent has been BSkyB which is owned by the News Corporation.
This morning the BBC Trust is expected to announce that it will offer its support. In order to get the Canvas technology consumers will need to purchase new set-top boxes priced at about ?200 that should become available by the end of 2010.
A source close to Project Canvas stated that the decision will be positive although it will come with conditions. However, the source stated that the conditions will not be too large or confining.
Canvas will offer up content to users from NHS Direct, LoveFilm, possibly Hulu, and the BBC iPlayer. Additional organizations that want to add access to their content will be welcome to submit application designs that users can shop in much like the Apple app store.
The announcement of approval will welcome the wrath of Virgin Media and Sky who have insisted that it discriminates against pay per use TV operators and that it will not offer anything new on the market that currently is not already available on the commercial market.



