Google moving into mobile advertising
While Google may be new to the mobile operating industry, they are not quite so new to online advertising, which is why their purchase of AdMob, a mobile advertising company may raise a few eyebrows in astonishment; especially given the fact that Google paid US$750m for the company.
Although mobile advertising is not considered to be a very profitable market, Google apparently felt secure in wagering a large amount of money towards its success. AdMob has already built a solid base for itself selling ads for both Android and iPhone platforms.
The purchase of the company by Google if it proceeds as planned will help keep Google ahead of its competitors and give it a chance to change the mobile advertising market in the same way that it redefined the online search advertising market.
Android was originally designed by Google to be an open source project, free of license charges, but now that it is becoming more popular Google is ready to cash in on some of the profits, which it now can do since it owns AdMob.
This is not the only major acquisition by Google this year, as the large internet giant has also bought reCAPTCHA and On2. The company has also been rumoured to have purchased Gizmo5 as well.
Although the complete plans for the AdMob purchase are not entirely clear, you can bet that Google has something crafty up their sleeve as the company seems to always keep one foot ahead of the competition and nearly never makes a bad move.
