BT personalizes promotion
BT.com has altered the way that it chooses to communicate with online customers by informing them how BT products can benefit them in their day to day lives.
The new BT.com aims to help customers see how BT can make their lives better by sending personalized messages based on individuals? interests to them along with the appropriate matching products.
It also consistently changes the content on the site so that it is viewed as a vibrant lifestyle choice to choose BT.com through the use of focused graphical, visual, and tonal language.
Outside of broadband and mobile services, the new BT.com also helps customers see how products such as the BT computer security suite NetProtect Plus and BT Yahoo! Mail can help them.
In order to create the website, BT worked with LBi which is the top digital marketing and technology agency. The two companies carried out an extensive amount of targeted customer research to learn the best approach for a user friendly online experience.
The research showed that customers would appreciate and benefit the most if they were offered a way to better understand how BT products could benefit their lives.
It also shows that customers wanted individualized attention on the website leading to the creation of a separate BroadbandLife site which consumers are directed to after installing the BT Total Broadband connection.
Here they can find out about the specific BT products they have purchased and recommended products that may benefit them should they try them out.
